Recently, independent analyst Dave Michels focused his attention on the state of Vidyo in both a blog post, Vidyo Got a Cloud, and an accompanying TalkingPointz Research Note. The research note details Vidyo’s overall platform, innovation, and focused go-to market traction.

The note discusses the various ways Vidyo is viewed within the industry. Some see the company as an enterprise solution vendor, while others recognize Vidyo for its underlying technology resources, several steps removed from turnkey systems. The piece then concisely describes Vidyo’s business model and value proposition, and goes on to illustrate Vidyo’s key distinctions. If you’re at all confused about Vidyo or are looking for a well-reasoned overview, the piece is worth a read.

There’s quite a bit to digest in this document, but I wanted to call out three things that struck me as very important and especially insightful on Dave’s part. I tried to stay away from the deeply proprietary Vidyo analysis. For that, see the full article. Good stuff.

Here, then, is my quick synopsis of three key “pointz”:

A celebration of our roots. Originally Vidyo made its name by disrupting the video conferencing market space with new, highly embeddable video technology that could be used on any device and any internet connection. The company went up against behemoth legacy players and ultimately changed the way the market delivered video conferencing.

A lot has changed with Vidyo in the past few years, of course, but Vidyo never really left its roots (thus, I was careful not to title this item “a return”). Vidyo still provides the absolute cutting-edge video platform when it comes to customization and flexibility in tackling applications beyond mere group video conferencing. The driving force of the cloud in all things technology has Vidyo in a very comfortable place.

Sure, Vidyo continues to handle straight on-premise and hybrid CPE-cloud enterprise video conferencing (have you tried our free trial yet?), but our technology was born to thrive on our VidyoCloud infrastructure, whether it be, as Dave points out, VidyoConnect, VidyoEngage, or

Dave’s overview of those solutions:

  • VidyoConnect  — an enterprise-grade videoconferencing-as-a-service solution that spans rooms, browsers, and mobile apps.
  • VidyoEngage — a turnkey video-based engagement solution that powers interactions with customers or patients. It can be implemented on websites, kiosks, and apps, and includes engagement features such as skills-based routing, queueing, video hold, and post-call surveys.
  • — a communications platform-as-a-service (CPaaS) offering that provides video APIs and SDKs, related development tools, and services for the creation of customized, embedded, video-enabled applications and devices.

All three, and especially the last two, continue to move video “out of the confines of the conference room and into apps and devices. Vidyo was among the earliest to realize this change and is seeing rapid adoption of its embeddable technologies.”

Laser-like focus on healthcare, financial services, and customer engagement. Dave has a whole section on this, so I won’t ramble on too long on this one. The key point (and since it’s singular I’ll drop the cute “z”) is that Vidyo’s attention is totally directed by the very technology at its core.

As Dave says, “Vidyo focused its attention on markets where its embedded approach is more valuable. Vidyo’s technologies are inherently embeddable into other software applications, devices, or workflows… Vidyo has made notable progress in several verticals, specifically healthcare, financial services, and customer engagement. … All of these sectors utilize Vidyo’s technologies to enrich their own applications, devices, and/or websites with rich video capabilities.”

Bringing humanity back to remote customer interactions. Perhaps my favorite line from Dave’s report:

“Businesses are rediscovering that human interaction is a service differentiator.”

When you think about it, as we’re asked to do in the report, for years, automation (such as interactive voice response) desperately tried to hide humans from remote customers, clients, or patients. “The pendulum,” Dave writes, “has begun to swing the other way.”

We’re of course well positioned for the rebound. We let organizations “cost-effectively humanize their service or experience.” And our technology has, from the start, been perfectly equipped to bring this crucial human touch back to this important application.

Learn more about VidyoEngage. And again, enjoyDave’s full report.

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